OPTIMA Batteries receives mutliple sponsorship applications daily. Sponsorship is directly correlated with the level of media exposure that you can offer OPTIMA Batteries during the sponsorship year. This exposure includes magazine and news placement, media events, races, shows, etc. Monthly updates are required, however we understand some months will be not as busy as others. OPTIMA Batteries sponsorships are not open-ended or automatically renewed. Your sponsorship is approved based on your application or what the OPTIMA Batteries brand team feel is approperiate for your application.